To add a pole pocket(s) to your banner, select the option in the design tool. Yes, we offer 3” tall, horizontal pole pockets for both our 13 oz and 18 oz vinyl banners. If you’re still unsure of how big your sign should be feel free to contact us and we’d be happy to help! In a nutshell our best advice is to think big and simple with your banner and letter size to have the greatest impact.

Once you choose your letter height, you can determine what size your large banner needs to be to fit your letters, clearly display your message and look good. Other considerations that impact viewability include: where you place your sign, what the viewers will be doing when seeing your sign (walking, driving, standing still), lighting, colors used, design of the sign and your target market’s eyesight. For example, 3” letters will be best viewed within 30 feet and will be able to be viewed at a maximum distance of approximately 90’-135’. Having said this, your sign will still be visible beyond the “furthest optimal distance” and is typically viewable 3-4.5x farther than the maximum optimal distance.

A general rule is letter height needs to be 1” for every 10 feet of visibility. If you make your letters 15”, then the furthest optimal impact distance is 150 feet. If your letters are 4” tall, 40 feet is the furthest optimal distance for viewers to visibly read the sign. When it comes to the letters on your banner, think big.

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